{"id":172996,"date":"2026-02-24T11:22:15","date_gmt":"2026-02-24T10:22:15","guid":{"rendered":"https:\/\/aestate.ch\/our-new-brand-identity\/"},"modified":"2026-02-24T11:22:15","modified_gmt":"2026-02-24T10:22:15","slug":"our-new-brand-identity","status":"publish","type":"post","link":"https:\/\/aestate.ch\/en\/our-new-brand-identity\/","title":{"rendered":"Our new brand identity"},"content":{"rendered":"<p>aestate stands for high-quality living spaces on Lake Zurich \u2013 developed with foresight, responsibility, and an uncompromising commitment to sustainable quality.<\/p>\n<p>Our goal is not only to ensure quality, but to make it tangible in every detail. Trust, reliability, personality, and a high standard of quality have always formed our foundation.<\/p>\n<p>The new brand identity makes visible what aestate stands for: less noise, more substance. Less short-termism, more perspective.<\/p>\n<p data-start=\"59\" data-end=\"373\">For quality living spaces. For personal responsibility. For decisions with foresight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With our new brand identity, we are making what aestate stands for even more visible.<\/p>\n","protected":false},"author":1,"featured_media":172704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":["post-172996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-to-know"],"_links":{"self":[{"href":"https:\/\/aestate.ch\/en\/wp-json\/wp\/v2\/posts\/172996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aestate.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aestate.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aestate.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aestate.ch\/en\/wp-json\/wp\/v2\/comments?post=172996"}],"version-history":[{"count":0,"href":"https:\/\/aestate.ch\/en\/wp-json\/wp\/v2\/posts\/172996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aestate.ch\/en\/wp-json\/wp\/v2\/media\/172704"}],"wp:attachment":[{"href":"https:\/\/aestate.ch\/en\/wp-json\/wp\/v2\/media?parent=172996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aestate.ch\/en\/wp-json\/wp\/v2\/categories?post=172996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aestate.ch\/en\/wp-json\/wp\/v2\/tags?post=172996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}